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    Rick J. Kaufman, APR

    Recent Posts

    January 14, 2019

    Crisis Communication in the Age of Social Media

    Social media has radically changed how people discover, consume and share information. It has also emerged as one of today’s most convenient news source. Whether or not you use traditional communication methods, social media isn’t an “instead of,” but an “in addition to …”...

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    By Rick J. Kaufman, APR

    Categories: School Districts

    January 03, 2019

    Q&A: How to Survive a Social Media Fire: The Good, Bad & Ugly

    The following is a sampling of the questions and answers from this month's installment. Questions are edited for brevity. Feel free to email rrkaufman154@gmail.com with a question or comment, and don't forget to check back regularly at www.SchoolSafetySeries.com for this and other great resources....

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    By Rick J. Kaufman, APR

    Categories: School Districts