Understanding your website’s audience is essential to the success of your organization’s digital presence. No organization’s audience is entirely uniform—your website users are unique individuals with varying needs, and your digital strategy should recognize that. According to Maze’s 2023 Continuous Research Report, 74% of product team members believe research is effective or partially effective in decision-making at their ...

Don’t believe everything you see online! That is the easy way to say it, but it seems children are finding themselves online earlier and earlier. According to Pew Research Center, “two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies—like social media or smartphones—as a reason.” As a parent, it’s crucial to stay informed about the potential dangers and ...