Ever wonder what makes certain brands so successful? The key is captivating storytelling. Successful companies take their core principles and use them to develop a compelling story that allows them to connect with their target audience on a deeper level. As consumer expectations continue to shift more towards a socially responsible attitude, it doesn't cut it anymore to be just a profit-driven company. Brands must have a ...

On April 20, 1999 in a senseless act of violence, twelve students and one teacher were killed and many others injured at Columbine High School. It was a tragic event that shook the Columbine and metro Denver communities, horrified and saddened the nation, and changed forever our perception of the safety and security within a school typical of so many across America....