Jake Gunnoe and the Leadership Society of Arizona knew they needed to find better ways to reach parents and family shareholders to promote their teen leadership summer programs. They had found decent success with other methods of advertising for their programs. Methods such as Google ads, YouTube ads, Facebook ads or even paying for local newspaper placements had done alright for them but when they came to Peachjar they ...

Ever wonder what makes certain brands so successful? The key is captivating storytelling. Successful companies take their core principles and use them to develop a compelling story that allows them to connect with their target audience on a deeper level. As consumer expectations continue to shift more towards a socially responsible attitude, it doesn't cut it anymore to be just a profit-driven company. Brands must have a ...