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    March 13, 2019

    Preparing for and Working with Media in a School Crisis

    Circumstances and  reactions may differ with each school crisis. There is one constant: the presence of traditional broadcast and print media. And, while we may think otherwise, the media is not our enemy. It’s important to work with, rather than against, the media....

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    By Rick J. Kaufman, APR

    Categories: School Districts

    February 08, 2019

    Crisis Communication Goal: Prevent Harm to Stakeholders

    School leaders are thrust into action when incidents of school violence garner intense public scrutiny and media coverage. They must be prepared to offer stakeholders assurances that children and staff are safe and measures are in place to respond to similar events, or run the risk of alienating traditional supporters....

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    By Rick J. Kaufman, APR

    Categories: School Districts