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    May 29, 2019

    Crisis Communications Principles that School Emergencies Taught Us

    An essential tenet following a school crisis is to debrief, or hotwash in emergency management parlance. As I wrap up the #SchoolSafetySeries blogs, my own hotwash of the topics we covered this year revealed these crisis communications and school safety principles....

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    By Rick J. Kaufman, APR

    Categories: School Districts

    May 21, 2019

    How to Use Peachjar's Call-to-Action Buttons

    Peachjar allows you to add call-to-action buttons to all your flyer campaigns to boost parent engagement and increase your flyer's click-through-rate! The purpose of call-to-action buttons is simple--they drive your audience to complete a desired action. Peachjar's call-to-action buttons direct parents to your website, register online for an event or program, donate to a cause, and more. ...

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    By Cecelia Schwartz

    Categories: School Districts

    May 13, 2019

    A Parent’s Guide to School Crisis Response

    No one likes to think about the worst case scenario in a school crisis. Especially parents. But parents need to be prepared for school emergencies. We can help reduce fear and anxiety by sharing what to expect when the unexpected happens....

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    By Rick J. Kaufman, APR

    Categories: School Districts

    May 06, 2019

    4 Key Elements of Powerful Brand Storytelling

    Ever wonder what makes certain brands so successful? The key is captivating storytelling. Successful companies take their core principles and use them to develop a compelling story that allows them to connect with their target audience on a deeper level. As consumer expectations continue to shift more towards a socially responsible attitude, it doesn't cut it anymore to be just a profit-driven company. Brands must have a ...

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    By Susan Orcutt

    Categories: Program Providers