Craving connection is innately human. So why is it that, often, we are left to pursue our careers without adequate support or genuine community? Professional networking groups like National School Public Relations Association (NSPRA) aim to bridge that gap, providing a support system for school communicators. On a recent episode of Peachjar Extra Credit, Matthew met up with NSPRA President Cathy Kedjidjian to discuss the ...

Nationwide, companies are facing staffing shortages and asking questions on how to resolve them—school districts are no exception. On a recent episode of Peachjar Extra Credit, Matthew met up with Christine Paik, Chief Communications Officer at Poway USD to talk about hiring strategies their school district uses and the positive results they’ve seen. From campaign planning to execution to follow up, they discuss creative, ...