Social media is fast becoming one of the preferred channels for parents to stay informed about what’s going on before, during, and after school. According to a study released by Pew Research, 75% of parents use social media. Of those parents, 83% of moms and 74% of dads say they use social media as a source of useful information....

We work with school districts across the nation, and a common challenge many face is the collection of those ever-important parent email addresses!  Today, we bring you 5 best practices to improve that process: Confirm that both your SIS and your registration application have fields to capture parent email addresses.  If your SIS is unable to collect parent emails, designate someone at your district to be in charge of ...

In today's highly digital world, attention spans are only getting shorter, which is why it's critical to ensure that your flyer hits home with parents as soon as they see it. The more compelling and easily digestible your flyer is, the more likely parents will click to view more information and ultimately, sign up for your program....