November is Role Model Month! Role models provide mentorship, and mentorship is a powerful force that has the potential to shape the lives of children in profound ways. Research shows that children with mentors are more likely to have positive attitudes about school, have higher expectations for academic success, perform better in school, and be more socially successful. So what should mentors focus on when trying to make ...

“Community engagement is a critical cornerstone to any strategic communications plan,” remarked Matthew Jennings as he opened up the discussion with Dr. Lindsay Whitley of Cumberland County Schools. So, that raises the question then, how do we (as a school district communications team, or school PR professionals) engage with families and community partners to ensure the success of students? For Cumberland County Schools, ...

Another NACAC and Skyhawks Conference in the books!...