February 13, 2018

Why Having a Good Content Strategy Isn't Good Enough

As an afterschool program provider, our top priority at Zenith Prep Academy has always centered around parent engagement. We knew that we needed to focus our efforts on creating compelling content to attract more parents. However, the challenge was finding a cost-efficient way to deliver that quality content to the right audience....

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By Frank Song

Categories: Program Providers

January 22, 2018

The Basics of Marketing to Modern Parents

Today‚Äôs parents are diverse and usually very busy so marketing strategies have to appeal broadly but also remain focused to be most effective. Here are some ways to plan your marketing efforts with these modern parents in mind: ...

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By Cecelia Schwartz

Categories: Program Providers