With the rapidly growing population of millennial parents in today’s schools, it’s important to understand how to most effectively communicate with them. In fact, 43% of current parents in your schools are millennials, as are 90% of new parents now.
Millennials fall between the ages of 18-36 and are characterized as being socially connected digital natives who are constant consumers of content.
So how do you break through to this group? Here are 5 good rules of thumb in communicating with millennial parents:
- Use Visuals. Visuals are processed 60,000 times faster than text, and they also receive 53% more likes, 104% more comments, and 84% more click-throughs. Include video in your content, and increase click-through rates by 200-300%!
- Make it Brief. The average human attention span is just 8 seconds - 8 SECONDS! That's less than that of a goldfish. Which means that you need to make your content quick and to the point. Keep your content brief and videos to just 60-90 seconds.
- Make it Mobile. Many of your parents rely on mobile to access the internet, so mobile optimize your website to ensure millennial parents can easily view your content. Connect with your parents through email, blogs and social media. And don't forget to have some fun! Your parents love when you infuse some personality.
- Share Your Cause. Another characteristic of millennials is their affinity towards brands that support a cause. Share your district's "why" with millennial parents, and you'll have a loyal supporter for life.
- Master your Google Page. The overwhelming majority of millennials use Google to conduct any kind of research. Make sure what they find is good! Since few ever go past the first page of Google, producing new and relevant content will push old, washed-up news to the back.
You may be asking yourself, what about my non-millennial parents? Chances are they also enjoy visuals with brief, emotional content served up to them digitally! So don't be afraid to utilize these tips throughout your district.
For more detailed tips on communicating with millennial parents, view our webinar.