School leaders are thrust into action when incidents of school violence garner intense public scrutiny and media coverage. They must be prepared to offer stakeholders assurances that children and staff are safe and measures are in place to respond to similar events, or run the risk of alienating traditional supporters....

Social media has radically changed how people discover, consume and share information. It has also emerged as one of today’s most convenient news source. Whether or not you use traditional communication methods, social media isn’t an “instead of,” but an “in addition to …”...