Wondering what some of the best methods there are for reaching parents of school aged children? According to a study from Afterschool Alliance parents agree that after school programs are providing critical supports to children and families. Parents want these opportunities for their children, but factors such as cost, availability, location, and awareness come in to play when it comes to find the right after school program.
Let's solve the first barrier, getting your organization in front of parents so they know about it. Parents are a busy, on-the-go group and the marketing channels you choose to get your message out are very important! Here are some general quick ideas for marketing channels that work, so you can reach more parents and make your next campaign a success.
Social media is a fantastic channel for reaching parents. If your organization doesn’t have a social media page yet, now is the time to set one up! Parents will feel more familiar with your brand if they see you actively interacting with them on social media, posting fun photos and videos of your programs, and being responsive to questions and messages. Creating content that is engaging and beneficial to your audience will help your organization establish trust as a place worth listening and going to.
Peachjar is a digital flyer communication platform that communicates directly with parents through their child’s school. This makes it a trusted channel that parents can rely on for receiving valuable information about after school programs and events. Peachjar’s digital flyers are sent to parents’ email inboxes and allows them to take action on flyers through online registration pages, contacting organizations, and more directly from their smartphone. Parents have the ability to share Peachjar flyers to their social media pages and add important dates on flyers to their online calendars. The burden of having to keep track of permission slips and forms is eliminated, too! Learn more about how to reach more parents using Peachjar.
Reaching parents via email is an effective way to get the word out about your programs and events because it allows parents to interact with your brand on the go. Remember how busy parents are? Email marketing fits well into their fast-paced lifestyle and won’t slow them down. Tailor your email campaigns to specific segments by collecting important information and leads. This will ensure that your emails feel personalized and relevant to your audience. Send out fun emails about program recaps, reminders, and important information about your program. You can even personalize emails for customers on their children’s birthdays or for specific holidays. Reaching parents via email is a great way to build familiarity with your brand.
By taking the time to choose the most effective channels for reaching parents, you’re headed for success in your marketing campaign!