Swim4Life Colorado is on a mission to empower children with life-saving swimming skills. Their Learn to Swim program goes beyond traditional swimming lessons, focusing on basic self-rescue skills and building confidence in moving water. They offer state-of-the-art facilities that replicate realistic situations, allowing children to apply their swim skills in open water. With 3/4ths of drownings occurring in open water settings for children over the age of 5, their program addresses a critical need.
"We are the only program in the country doing what we do," said Swim4Life Founder Courtney Kline. “Children are normally taught to swim in a controlled setting so subconsciously they think water always acts that way. This inhibits application when they really need to apply those skills in an open water situation.” Swim4Life Colorado equips children with the skills needed to navigate open water confidently while also providing valuable skills that will help protect them throughout their entire lives.
“It is always fascinating to see the different programs and unique missions that partner with us to get their resources in front of families,” said Peachjar CEO, Mike Durham. “Swim4Life Colorado is in fact one of those unique programs and it’s exciting for us to be able to help elevate such an impactful cause and resource for children.”
“We have witnessed children applying our skills to handle unexpected waves or situations where parents were momentarily distracted,” said Kline. “We take pride in the infant who used sign language to make eye contact with their parents before getting in the water, even when prompted by an adult in the pool. Then there's our student Denver, who was once afraid to leave the wall at age 8 but bravely conquered White Water Rafting during one of our open water outings.”
In our quest to reach more children and families, Swim4Life Colorado discovered Peachjar. "It was mentioned by other business owners in the community to reach kids and families specifically," explained Kline. “Intrigued by the recommendations, we decided to give it a try. And oh, how it has made a difference!”
Peachjar has become an invaluable tool for Swim4Life Colorado. “The exceptional support provided by the Peachjar team has been outstanding,” said Kline. “As a busy business owner and international speaker, I needed step-by-step personal support, and Peachjar delivered. Their assistance went above and beyond, even when I should have been able to figure things out on my own.”
Before utilizing Peachjar, Swim4Life’s presence was mostly limited to word-of-mouth referrals. While they were doing well within their small town, they had a desire to expand their reach to share their program with families beyond their immediate community. With Peachjar, they can achieve just that. In just two weeks after their first release, they received an incredible 18 inquiries. This is a significant increase compared to their previous average of 3 to 4 inquiries per week.
“To any organization considering using Peachjar, we highly recommend it. Not only is it easy to use, but it is also affordable, even for small organizations like ours,” said Kline. “The reach is customizable, allowing you to target audiences beyond your normal scope. With Peachjar, Swim4Life Colorado has unlocked a powerful tool that has propelled our mission forward, connecting us with more families and creating a real impact.”
Together, Swim4Life Colorado and Peachjar are making waves, ensuring that every child has the opportunity to learn vital swimming skills and stay safe in the water.